The Crowdfunding Campaign
We hope the Gusto & Gecko picture book series will bring joy to kids all over the world.
The Gusto & Gecko crowdfunding campaign launched on 31 August 2014 and raised over $10,000.00 in the next 60 days. The experience was an incredibly eye-opening one and important lessons were learnt from it.
The campaign for this picture book series was designed to be an interactive one that involved supporters from the beginning to the end. For example, Elli, our rockstar illustrator from Sweden, became a finalist in our illustration challenge based on the number of public votes she received for her entry. Supporters were able to directly impact the creative process as well as the outcome of the book. It was through their generous contributions and enthusiasm that brought this book series to life!
In addition, one of this kids book series is to give back to the community. We started by donating 10% of the money raised to the Indigenous Literacy Foundation, a charity dedicated to raising literacy levels amongst indigenous children living in remote and isolated areas in Australia. Dozens of books have also been gifted to various children’s hospitals around Australia. You can read all news stories here.